pondelok, 14. apríla 2014

4 effective ways of content marketing for hoteliers


Marketing in hospitality industry always was and still is about catching the interest of people. It belongs among a specific kind of services that people just cannot "try on" in advance. Customers or guests do their decision mostly according to the information they get about the service they are buying. That´s why content marketing is getting more and more important also for hoteliers as it is a great opportunity to catch the interest of any future guest.

"Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers."

Content marketing is mainly about communication, not about selling directly. It gives an opportunity to
communicate with people about their problems, about their needs and about educating them. It is not only an effective way of marketing but also a much cheaper than any traditional way of marketing.

Let's see some tips and tricks how to apply an effective content marketing for your hotel.

1. Blog posts

Attract and retain your guests by creating and curating relevant and valuable content.
You can tell stories about your property, staff or guests. Do not promote how awesome your hotel is. Instead of that you can tell people something personal.
More information about a way to write a blog and what to write about you can find here.

An easy and free platform for creating a blog is blogger.com


Create your own blog and show more then basic information and your booking engine on your main website.

2. E - magazines

Inform about actualities. Your property is not on the first place anymore for guests. The location and actievities around are much more important. That´s why it is important to write about everything that is happening around. In this case it is good to cooperate with others around you and give them an opportunity to introduce their offers.
For example you can cooperate with museums, sport clubs, ski centers, sport centers, music clubs, theatres, galleries, restaurants, etc. Connect these information and create a pdf magazine that you can send to your subscribers or upload to your homepage as a download file.
See it from this point of view: Where should my future guests find information about the hotels location if not from the property where guests are staying?

More information about the importance of online magazines you can find here.

3. Discussion forums, chats, review pages





Give your guests an opportunity to share their experiences. Create a place where they can discuss, ask questions and post their opinion. Don´t forget about reviews and feedbacks. Allow them to get in touch with your property anytime they need. For example add a live chat to your homepage or create a discussion forum.
Most of all if you have any feedback good or bad on any review site always answer it. Every feedback you get you should make public and share them via social networks.
If you do not have a place to leave reviews on your homepage yet, you should add it right now.



4. Videos or powerpoint presentations

Creating a video, powerpoint presentation or organising a webinar for your guests can be an extremely beneficial and noteworthy way to communicate your brand and help you stand far apart from your competitors. This way of marketing can be very creative and you can reach the interest of a wide range of people. Webinars are the most immersive experience available. It brings an opportunity to communicate with guests in real time.






People as your future potencial guests are becoming more and more demanding. They are looking for relevant information and they would like to know more and expierence more. Content marketing can mean a definitive success for hotel industry if it is set with proper an targeted content. 

pondelok, 24. marca 2014

Special Offers/Czech Republic

Land of stories...

The Czech Republic is almost entirely surrounded by mountain. Instead of palm trees and exotic trees, you will discover spruce, firs, beeches, maples and elms, and instead of wild beasts, you can catch a glimpse of the famous residents of mountain meadows and forests. 

 

 České Budejovice

One of the highlights of Ceske Budejovice is a chance to visit the brewevy where visitors can see the production method and taste the original Budweiser. You can also climb the 225 steps of the Black Tower with an amazing view or enjoy a coffee on the square with a view to the Samson´s fountain. 


Hotel Dvořák

 Hotel Dvorak is situated right in the center of Ceske Budejovice on the Premysl Otakar II Square. You will be welcomed in spacious, stylishly furnished rooms and a friendly stuff.


Curious to know where original Budweiser was born? You´ve just got a taste for a good Czech beer? Then you should stay in hotel Dvorak.
We offer you a 2-night stay for 2 in a 4 * comfort with brewery tour and beer tasting. 

What we offer?
2-night accommodation for 2 in


a double room Superior
2x breakfast buffet for 2
Budweiser Budvar brewery tour and beer tasting
Beer gift in the room
Free parking in the underground garage
Information about the region in the room

YOUR PRICE: 99 €



Contact us and book your

„Beer Package“

Send us a request to a following email: info@hotelchoosing.com


 

Special offers/Hungary

Hungary - more than expected                   

Delicious dishes, wine tasting, charming little hotels, long cultural tradition, thermal springs and a lot more...

It is mostly flat, with low mountains in the north. Lake Balaton, the largest lake in Central Europe, i s a favourite travel destination.




Hárkány

Since the discovery of the medical waters 150 years ago, the number of tourists visiting the spa of Harkány has reached one million people yearly. Harkány is one of the most famous city spas; a lot of places of accommodation and recreation have been built. Medical waters rich in sulfur were discovered by Pogány János in 1823, a well digger who sensed the warm waters had a good effect on his ill leg.
The medical benefits of the waters are proved in treatment of locomotor disorders, chronic gynaecological inflammations and lymphatic malfunctions and for psoriasis.



Hotel Lídia


The newly formed Lidia Hotel Wellness section of the active recreation opportunities for guests preferring a Jacuzzi pool, a steam room, Finnish sauna and infrared sauna, aroma, and also the use of the mini-gym.

Do you miss relax and you feel like you need to „recharge batteries“? Then Hotel Lídia is a prefect place for you.




We offer you a 3- night wellness package in a 3* comfort:

Services included:
- Accomodation for 3 nights

- Buffet breakfast
- Half board
- 1 entrance into the spa
- 1 massage
- free fitness-room usage
- Free wi-fi


Contact us and book your

„Wellness Package“

Send us a request to a following email: info@hotelchoosing.com

Special offers/Portugal


Spring getaway to Portugal


Don’t be fooled by Portugal’s size: this small country is packed with vibrant culture, history, and natural beauty. Nestled between Spain and the Atlantic Ocean, Portugal contains striking landscapes ripe for exploration, from the exceptional beaches of the Algarve to the lush vineyards of the Douro River Valley. Its mountainous interior is dotted with hilltop castles and villages. Whether marveling at azulejo-studded palaces near Lisbon or relaxing in a countryside pousada with a glass of port, you’ll be charmed by the rich and varied experiences Portugal provides.

Wine Route Package



Quinta de Santo António, Hotel Rural, Elvas,  Portugal
In the heart of Alto Alentejo and situated between Elvas and Badajoz, Quinta de Santo António is a veritable oasis for those who seek tranquillity, beauty and superior quality of service.
Quinta de Santo António currently encompasses 17 hectares and lies within the Herdade da Amoreira estate. It portrays the Alentejo in an atmosphere rich in tradition which takes one back in time.
The main building, in conjunction with its chapel erected in 1715, embodies the finest architecture of the traditional estates, and blends harmoniously with the XVIII gardens and the distinctive rural Alentejo landscape.

Come and spend two or more nights in a relaxed and friendly atmosphere. Enjoy our wonderful regional food and an exclusive wine route visit to a cellar

Included Services:
·         Welcome Drink at the Hotel Bar
·         Accommodation in twin or double room
·         Daily Buffet Breakfast
·         1 dinner for 2 people (drinks included - Alentejo Reserve Wine, Water, Sodas and Coffee)
·         Regional Desserts Tasting in Room on arrival
·         Visit to “Adega Cooperativa de Borba” with 2 winetasting included (Center for winemaking, bottling lines, basement, etc..)
·         Free Wi-Fi
·         Free Parking

Price list: 
Prices for 2 nights (2 persons) – 261 €
Extra night - (B&B 2 persons) – 70,50 €



Contact us and book your

„Wine Route Package“

Send us a request to a following email: info@hotelchoosing.com


  



The Little Big Country

Unique treasures in the golden heart of Europe

There is no need to travel far away from your home to discover interesting places and atractions. Sometimes the most precious things are right under your nose.

The spring came quickly and the weather was more than perfect for short hiking tours in Slovakia. As I was too busy with my job responsibilities, the best way to soak in a new energy was to do a short trip around my country. 

I´ve got impressed by places I visited. The nature here is amazing and places I have been to are unforgettable. 

Kremnica 

This places is said to be the golden heart of Slovakia. This is because it used to be the major Upper Hunarian Kingdom´s gold mining town. Today there is Kremnica Mint, which is the oldest and still-working
mint in the world (established in 1328)

There is also a natural rarity, rare in neighbouring countries,called Šturec sink. It was a mining hill,which collapesed during an earthquake in 1443. It is about 700 meters long and 170 metres deep. This disaster killed abou 500 miners working in mining tunnels under the hill.


Krahule

Is a ski town located near the geographical middle of Europe. This point is exactly next to the Saint John´s Church. This church was built in 13th century and belongs to the oldest churches in Slovakia. There is a stone as a symbol of the middle of Europe next to the church.


The Lookout Tower  is also a very nice place to go near Krahule. It was built on the occasion of the twentieth anniversary the town property rights renewal in Kremnica regarding its historical woodland. The tower is 959 metres above the sea level and it is 13,5 metres high. It gives an amazing panorama view to the whole valley of Kremnica Mountains.


"Modrá chalúpka" - The Blue Chalet

 This chalet is an almost 300years old is considered to be the most beautiful chalet in Slovakia. It is a nice place to stay in to experience the atmosphere of a typical mining house.

  

 

Hronsek 

This village is located on the left bank of the river Hron about 10 km south of Banska Bystrica. The most important monument of the village is the Lutheran wooden church inscribed by UNESCO. It
was built in 1726  and an interesting thing abou it is that it was built without using a single metal nail.

I visited it right after a business meeting and unfortunately that time it was closed. However it is an amazing monument and it is hard to believe that it is whole wooden and still exists for such a long time. 






Sometimes it takes years to find out how many interesting places someone has right in his/her home. I´ve just started to discover mine. Slovakia is amazing in its own original way. The natural scenery is breathtaking form almost every even a little hill and the history of this land is all around you ready to be discovered. 



 

streda, 15. januára 2014

Planning a wedding? Here we go with 5 gorgeous wedding hotels




Are you going to say "YES" to your sweetheart in 2014? Are you planning your "BIG DAY" but still not sure where? Let me introduce you 5 gorgeous hotels around Europe. May be you get inspired.



Atrium Hotel Skiathos, Greece

 "Inspired by nature" 




Ideally situated on a picturesque hillside and above the magnificent sandy beach of Agia Paraskevi. Imagine your wedding ceremony in a building beautifully designed of natural stone and wood on a terrace with a breathtaking sea view in the background.


Grand Hotel Pupp Karlovy Vary, Czech Republic

"Enjoy with us"





An unforgettable memory in a unique place of Czech Republic, in a unique building with unique services. The history of this hotel goes back into 18th century and is connected with spa treatments. An amazing atmosphere of this historical building together with all the great opportunities for wedding ceremony creates an ideal place to say your "YES".


Hotel Romanico Palace Rome, Italy

"Our experience for a day dream"



The most important day of your life deserves a magical romantic atmosphere. Where else this place can be if not in the center of Rome? What about a wedding ceremony in the roof garden with a magnificent 360 degree view of Rome, delicious wedding meals and exclusive services? 





Fernie Castle Letham, Scotland



You don´t have to be a princess to marry in a castle. A perfect location in a 14th century Castle might be your perfect place to start your "happily ever after". Enter the Fernie Castle through the wooded drive with a large open lawn to the front and be greeted with a cheery open fire and a warm Scottish welcome.



Atrium Hotel Nový Smokovec, Slovakia



Planning a winter wedding? Snow white dress in a snow white landscape of High Tatras. Enjoy the complete care of your wedding with a high quality of services and pamper yourself in an most comfortable place surrounded by a beautiful nature.